cookie terms

About Cookies

Our mission:

To allow you to find bike wheels from a range of UK bike shops.

Currently we do this by working with a small number of online bike shops (merchants) in the UK, we don’t offer wheels from any offline shops or cover the whole market.

So how do we use Cookies?

When you or anyone else clicks on our merchant links and buys a product, we earn a small commission, at no extra expense to you. To do this we place a cookie onto your computer when you visit a retailer from our website, if you then go on to buy something, the cookie identifies you as having come from our site and we earn our commission.

How to delete and block our cookies

If you want to delete or block our cookies you can do so using your browser’s settings. If you would like detailed instructions as to how to do this we recommend you take a look at the guides at

Request for more information

If you would like to know more about our site, our business, cookies, or any of the issues discussed here feel free to get in touch whenever you like.

Google Analytics and Website Optimizer Cookies:

Google Analytics is a service that allows us to anonymously track the use of our website by those who visit it. All the data is aggregated and anonymised meaning you cannot be identified personally. Website Optimizer allows us to test changes to our website. The cookies it uses ensure that your experience is consistent as we test these changes.

The following cookies are set on the site using JavaScript served from Google.


Cookie Name: __utma

Cookie Length (seconds): 63,072,000

Description: This cookie keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred.


Cookie Name: __utmb

Cookie Length (seconds): 1,800

Description: Holds timestamp of the exact moment in time when a visitor first visits the site


Cookie Name: __utmc

Cookie Length (seconds): Session (until browser is closed)

Description: Holds timestamp of the exact moment in time when a visitor leaves the site


Cookie Name: __utmv

Cookie Length (seconds): 63,072,000

Description: Stores information used within Analytics to identify user as part of a custom segmentation.


Cookie Name: __utmx

Cookie Length (seconds): 63,072,000

Description: Stores data pertaining to particular Website Optimizer test a user is part of.


Cookie Name: __utmz

Cookie Length (seconds): 15,768,000

Description: Keeps track of where the visitor came from, what search engine they used, what link was clicked on, what keyword they used, and where in the world they are when they accessed the website.


Affiliate Links and Cookies

When you visit one of the online retailers from our website the chances are you’ll do so using an affiliate link. These links, along with the cookies they set, ensure that we earn our commission when you purchase from the retailer and in turn ensure the continual operation of our website.

The Affiliate Marketing Council, part of the Internet Advertising Bureau (IAB) a trade association for online and mobile advertising, has created a website dedicated to helping you understand how affiliate marketing works.

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